The Missão AAUMinho visual identity was designed to reflect the spirit of achievement, purpose, and commitment that define this initiative. Inspired by the University of Minho’s legacy and the concept of a medal—symbolizing merit and dedication—the logo merges these elements into a cohesive and meaningful design. The color palette, composed of deep blues and gold tones, conveys a sense of prestige, trust, and excellence. The minimalist yet structured typography ensures clarity and modernity, reinforcing the initiative’s professional and aspirational character. This project showcases a strategic approach to branding, where symbolism and visual coherence come together to create a strong and memorable identity.