"Recurso" is a dynamic platform developed by the Associação Académica da Universidade do Minho (AAUMinho), designed to connect students with a wide range of services and benefits. From news and event updates to exclusive discounts and physical spaces, Recurso offers a comprehensive digital experience that enhances student life. For the visual identity, I aimed to create a modern, accessible design that reflects the platform’s role as a key resource for students. The logo and visual elements are designed to be clean and vibrant, embodying the essence of connectivity, convenience, and support. Through bold typography and an energetic color palette, the identity communicates Recurso’s mission to empower students with the tools and services they need to thrive. This identity helps establish Recurso as a trusted platform that students can rely on, while also enhancing its presence within the academic community.